Hi Matt, super question. I only watched a little of the presentation, but I've been doing some work to help people use mapping to advance - especially around IT transformation and change. I would treat Backstage as a "Developer Portal" capability. The question I would ask - "is Dev portal a genesis/custom/product/commodity" capability. The existence of BS (& many others) pushes it over to the left. So, the decision would be Buy a DP or Build the best DP in the business. I would guess that Netflix don't want to get into the business of building Developer Portals, the scale they are at. Hope that helps. (BTW, the risk of choosing a vendor is probably it's own map...)