@Luca Galante Q for Kelsey: There are always the early adopters who hop on, including business leaders who see the 'savings' in terms of agility; but beyond that you do you drive platform adoption more quickly upon the larger 'middle' standard deviation of users, and lastly the laggards? If agility is the carrot, is there a 'stick' you recommend / see commonly used (e.g. cybersec needs / compliance?)?