One of the main draws to Waypoint for me as a user was the consistent workflow across multiple platforms and environments. Build-deploy-release your apps, no matter the platform. Since I started using it, many features have been added, including very recently custom pipelines (in tech preview), enabling highly customized deployments. But the core feature of running your deployment on any platform of choice (AWS ECS, Nomad, k8s, etc.) was the original draw for me. The plugin system in Waypoint lets you do this for any platform you can think of, if you have a plugin for it (or write your own)!