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This is a common theme in the company I work at currently. We are usually pushing our own agenda and we can't get aligned. I'm not that much better. From my perception of reforge education, you have to make a bet and that may not workout but at least you organized around a better vision together. Would love to hear other people's thoughts

"are themselves ... users of the platform" I would think that given they are also the customer, they would have the same problems as the other other customers. If that’s not the case, then they are just like every other application team, unfortunately platform as a product is new, do we don't have a long history of product work in those teams - and this is a challenge for everyone teach team product, get them to talk with other customers, feel their pain, get them to work for a sprint in a customer team

In our case, the platform engineers are also users of the platform, but because they are so intimately familiar with how it work, I think it decreases their empathy for other users