Platform engineering is the discipline of designing and building toolchains and workflows that enable self-service capabilities for software engineering organizations in the cloud-native era.

Platform Engineering

That broadly fits my own views on the topic - the 'marketing' and 'evangelising' side is one of my own blind-spots. Is that a TPO? The Architect? The whole Platform team? Who's out there with the developers shaking hands and kissing babies?

My view is that it takes teamwork but needs to be led by the TPO. I think it comes down to 1. is it really self-service platform, easy and seamless to onboard? 2. Are there enough forums to learn about these platform capabilities? 3. Is the value articulated well, compelling developers and other customers to leverage the capabilities? 4. Are early adopters promoting the platform with success stories? 5. Is the platform reliable and offered with its own SLOs? I am sure there could be many other strategies but I think these need to be designed and led by the TPO or TPM