1. Find out who you are building for (what personas are being served and what value are they looking for (eg. Dev wants to deploy fast, Compliance officer want certain things to be logged, Management wants to see what is running etc. etc.)).
2. Once you have an idea of your personas, you can create a
Value Proposition Canvas to have a structured way of noting pains, gains and jobs-to-be-done of your users, and a way to map how your product will address your usersā needs.
3. Validate the Value Proposition Canvas with your users so that they can say whether the value proposition actually adds value for them.
4. Keep re-evaluating the Canvas as your product and/or users (needs) evolve.
https://www.strategyzer.com/canvas/value-proposition-canvas