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Stuff from Team Topologies can get you started, check out: https://teamtopologies.com/videos-slides/what-is-platform-as-a-product-clues-from-team-topologies

The market value internally will need to draw from the internal, start with customer conversations, ask the customers with questions, for example: What are the top 3 things you think we should be doing? Why they are important?

Thanks Lots @Josh Gavant @Sean Wang