It's the same as anything else, understand the questions behind the question, align your work to business goals, and ask a lot of questions, aligning the work to business objectives short and long term. Remember Technical debt is just that. You can choose to pay it down or pay the minimum based on the business priorities. Build consistent frameworks to talk about debt and investments - a lot of people like keeping the lights on, foundational and product investments as a simple framework (works for any function).