Fully agree. I believe the emergence of product thinking in the platform space is a sign of IT/Ops evolving to stay relevant. Given that speed is key for most organisations, as IT/Ops you must be customer-centric and constantly aim to deliver value for your users or risk becoming irrelevant (instead of focusing on driving cost down). Engineering teams have more power nowadays and will choose the product that fits their needs best. It takes product thinking to run a platform service that fits current user needs and offers an enticing product vision. Having ‘adoption’ and ‘customer satisfaction’ as key metrics further helps strengthen the product aspect of a platform service.