<@U02MTEBU53M> Can you share any further strategie...
# platform-blueprintsd
Dominic Walt
06/09/2022, 10:45 AM@Manuel Pais (co-author Team Topologies) Can you share any further strategies or materials on how to market an internal platform to different stakeholders? I guess for devs you would need something different than for management?
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Manuel Pais (co-author Team Topologies)
06/09/2022, 10:48 AMGood question! I would start by differentiating between trying to increase engagement and adoption (from users/devs) vs getting buy-in to the platform value (from management).
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:50 AMOn the first part, one key thing is to consider the adoption lifecycle of your platform features/services. Especially in larger orgs, the knowledge, experience and appetite for change of teams using the platform can vary wildly.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:51 AMFigure out who will be the early adopters, "market" to them, then look for what might be some frictions for the early majority to adopt your service/features.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:52 AMMight be they don't even know about it or understand how it can be helpful. Might be that they need more step-by-step documentation. Or support for other use cases. Or a simpler UI. Or something else.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:53 AMIn practice, you can do things like:
ā¢ formal announcements (like on a slack channel)
ā¢ lunch talks/demos
ā¢ user interviews
ā¢ user surveys
ā¢ branding your service to make it more distinguishable/recognizable
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:54 AMThere's an awesome case study from HelloFresh. @Jessica Ulyate has a great talk, def recommend watching that - not sure if it's today or tomorrow.
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Jessica Ulyate
06/09/2022, 10:54 AMI was just reading this thread, the talk it on today š
(sneak edit: How to convince management to invest in your platform)
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Manuel Pais (co-author Team Topologies)
06/09/2022, 10:55 AMWe have also described their case study, along with many techniques and approaches in our "Platform as a Product" online course:
https://bit.ly/3MS88Pt
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:55 AMI think @Jessica Ulyate will be addressing the other part too (on getting buy-in from management) in her talk š
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:56 AMYou can of course reference industry examples:
https://bit.ly/3NgtKoW
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:57 AMBut it's also important to align the platform goals with business needs. In the example from HelloFresh, a key driver for management some time ago was to make new engineers onboarding as quick as smooth as possible and the paltform provided just that.
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Manuel Pais (co-author Team Topologies)
06/09/2022, 10:57 AMBut it could for e.g making experimentation as easy as possible for product teams.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:57 AMWhich might drive different priorities for the platform teams.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:58 AMThus... the importance of really good product management in the platform, to balance user and management needs, raise awareness of challenges, help with user research, etc.
Manuel Pais (co-author Team Topologies)
06/09/2022, 10:59 AMI hope that helps @Dominic Walt
Manuel Pais (co-author Team Topologies)
06/09/2022, 11:00 AMAgain, I recommend checking out our course on Platform as a Product for more in-depth content (you can use the promo code platformcon-15off for a 15% discount): https://bit.ly/3MS88Pt
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